About Tony

I like telling stories. That's why I became a writer. Whether it's 30 seconds on television or a fully-integrated campaign, it's all about telling stories about brands – engaging stories told at the right place at the right time to the right people. And when you do it right, it feels like telling a joke with a really good punch line at a party with all your friends and everyone laughs. Yeah, it's just like that.

I’ve worked on over 25 CPG brands, 17 restaurant chains, 6 beverage brands, and at least one manufacturer of rockets. You read that right. Rockets.

I’ve worked on over 25 CPG brands, 17 restaurant chains, 6 beverage brands, and at least one manufacturer of rockets. You read that right. Rockets.